Just when you thought that all of the fun had been exhausted, along comes Negroni Week!
What is Negroni Week you ask? Essentially during Negroni Week, June 6-12, bars around the world will mix their favorite Negroni variations, donating a portion of proceeds from each one sold to a charity of their choice.
You can find bars participating in this year’s Negroni Week by visiting the official website, negroniweek.com. You can select your Negroni destination by choosing your favorite bar or by refining your choice based on the chosen charity.
It’s a simple and tasty way to support a charity while drinking one of the greatest cocktails ever invented. From 2013 to 2014, Negroni Week grew from more than 100 participating bars to more than 1,300 participating bars around the world and more than $120,000 raised for charities.
In 2015, more than 3,500 venues around the world mixed their favorite Negroni variations and raised over $320,000 for charitable causes.
I have been told by Campari – a sponsor of this event, as well as an integral ingredient in the Negroni – that this year’s campaign has more than 3,000 bars participating! Not bad at all.
Not familiar with the Negroni?
(Shame on you…) You can get up to speed by checking out the BevX story of the Negroni.