Source — The Whiskey Wash
Jameson Irish Whiskey has unveiled a new flavored expression, Jameson Orange, to the US market.
The new addition is a unique twist on the traditional whiskey. It combines the finest triple-distilled Jameson Irish Whiskey with natural orange flavor. It is bottled at 30% ABV and has a whiskey forward taste with a “subtle sweetness,” the distillery said.
“Taste is at the heart of every sip of Jameson produced,” said Kevin O’Gorman, Master Distiller at Irish Distillers, in a prepared statement. “Triple-distilled whiskey like ours involves a carefully crafted process, perfected since 1780. Jameson Orange builds on that craft and we are incredibly proud to share this exceptionally well-balanced Irish whiskey with both existing and new whiskey fans.”
“The concept behind Jameson Orange was to create a product that would appeal to a growing audience of flavored spirits fans and curious whiskey drinkers, drawing on the quality and integrity of our award-winning triple-distilled Irish whiskey,” said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. “Citrus flavor profiles, particularly orange, have high appeal amongst spirits drinkers, making it a perfect profile to complement the smoothness of Jameson.”
The distillery said Jameson Orange can be enjoyed neat, on-the-rocks, and in a range of mixed drinks. It is available on shelves and in bars and restaurants nationwide.
Jameson sold 7.6 million cases worldwide in 2020. The distillery is the world’s best-selling Irish whiskey, with 30 years of consecutive growth up to 2019, and its brands are exported to 130+ markets.