The age of quality cocktails is here to stay. If you’re a bar operator clinging to commercial juices and mixers hastily mixed with bottom shelf booze – wake up; you’re days are numbered. It all boils down to two simple rules: fresh and quality. It takes little effort to juice a lime or lemon and it takes just a bit of research to discover quality spirits that are just nickels more than the garbage brands. If you are still a bit intimidated by the thought of making or even ordering cocktails BevX will help you sift through the rubbish. Each week I will bring you my Cocktail of the Week. It’s my goal to make to present cocktails that can easily and consistently be created at home or at the bar. Occasionally I will challenge you with homemade syrups and mixers but most of the time the BevX featured cocktail can easily crafted with just three or four ingredients and a couple of simple tools. As always I will smash down the walls of snobbery and decode all of the mysteries of contemporary cocktails. It’s all about the pleasure. Enjoy!
We are constantly offering new cocktail related stories in our “Buzz” section – click here.