Beverage of the Week (BOW)

Mad March Hare Irish Poitin

Product Story

A quick definition of Poitin: A native Irish spirit that is typically clear and unaged made from a wide array of raw materials such as cereals, grains, treacle, potatoes, and sugar beets. Poitin was traditionally an illicit spirit made often on farms in small communities away from the watchful eye of regulators and taxmen. Today Poitin is seeing a revival on the coattails of Irish Whiskey that is more popular than ever. Mad March Hare is certainly a modern and premium Poitin made with malted barley and triple distilled in small, copper pot stills. This is a serious upgrade from the Poitin consumed centuries ago.

Brand Story

Mad March Hare is a great Irish product with impeccable timing. Today the USA market accounting for approximately 36% of Irish whiskey sales and there is a great interest in Irish spirits of all styles. Poitin is uniquely Irish and it is a category that was ready for a serious makeover. The Mad March Hare Poitin connects the illicit spirits of centuries gone by to the contemporary Irish craft distiller.

Tasting Note

Brilliant, crystal clear. The nose is complex and generous with the scents of wet grains, wild herbs, charred sugar, and subtle hints of mineral and smoke. The palate confirms the nose while adding a rich and slightly sweet malt core that provides a lush and silky texture flanked by notes of black pepper and mineral. Medium-bodied with perfect balance as the natural acidity ideally frames the rich, malty core.

How to Serve

Mad March Hare Poitin is a very versatile spirit with enough character and intrigue to be sipped chilled or neat. However, its Whiskey-like flavor profile allows for the creation of clear Whiskey cocktails. The possibilities are endless.

Price: $ 25

BevX Review: See the BevX Review

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