Chianti producer Tenute Piccini has acquired Cantina Porta Rossa, a historic Piedmontese brand from the Langhe for an undisclosed sum.
The company said the acquisition marked the beginning of a new adventure, with the long-term objective to create a relationship with the winegrower community, similar to the one they had established with Geografico. The sale includes Cantina Porta Rossa brand’s historical archive of past vintages.
It comes after the Piccini 1882 Group saw turnover rise to around 100 million euros in 2021, an increase in turnover of 40% on the previous year.
Porta Rossa is an international brand selling across international, which had become “reference points for Langhe wines”, Mario Piccini, patron of Piccini 1882 said.
“For 140 years, as a wine family, we have set ourselves the ambitious goal of describing the Italy of wine through its excellence,” he said. “From today, the wine horizon of Piccini 1882 embraces the hills of Piedmont, respecting the production philosophy that enhances the close link between the wines and their place of origin. The Langhe area is a unique place for viticulture – for this reason, we are proud to have acquired a symbol of the excellence of Alba hills.”.
Porta Rossa’s oenologist Pierfranco Bonaventura said the team had put its experience “at the service of tradition, paying attention about the raw material and its processing in our cellars”.
“Our goal is to enhance and interpret the territory; for this reason, our wines are refined exclusively in large barrels. The long rest in wood allows the wine to acquire a remarkable structure and a great aging potential,” he said.
The Piccini family already comprises five estates in central and southern Italy, covering over 200 hectares of vineyards from Chianti Classico to the volcanic areas of Vulture and Etna.
These include Fattoria di Valiano in Chianti Classico, Tenuta Moraia in Maremma, Villa al Cortile in Montalcino, Regio Cantina in Basilicata and Torre Mora in Sicily.