Hospitality Ireland, August 28, 2018
Irish Distillers is reportedly planning to construct a major new distillery to cope with the increasing demand for Jameson whiskey worldwide.
According to The Irish Independent, Waterford and Youghal have been tipped as potential sites for the new distillery.
Growing Global Popularity
The Jameson plant in Midleton is thought to be operating at or close to capacity at present due to the growing global popularity of Jameson, which is the world’s fastest growing Irish whiskey, having sold 6.5 million cases last year, as well as being the fourth-biggest selling whiskey in the world behind Crown Royal, Jim Beam and Jack Daniels.
Growth Strategy
A spokesperson for Irish Distillers stated, “Irish Distillers does not comment on market rumour or speculation in relation to its growth strategy.
“Our strategy is to continue to drive growth prospects for Irish whiskey through our portfolio of premium brands, complemented by the strength of our worldwide distribution network. In line with this approach, the company constantly evaluates all opportunities for growth which potentially support this strategy.”