Success Attributed To Support and Funding By Visionary Winegrowers
LODI, Calif., November 1, 2021 – The year 2021 marks the 30th anniversary of the Lodi Winegrape Commission – the grower-centric organization which represents 750 winegrowers farming more than 100,000 acres of winegrapes in the Lodi American Viticultural Area (AVA) spanning California’s northern San Joaquin and Sacramento counties.
Over the past 30 years, the Lodi Winegrape Commission has elevated Lodi’s reputation as a premium winegrowing region amongst core buyers, consumers, trade, and media, while providing support for the region through marketing, education, research, and sustainable winegrowing programs.
Proof of the organization’s decades-long work is reflected in the region itself. Since 1991, Lodi’s acreage under vine has more than doubled, progressing from 39,000 acres to over 100,000 acres. Crop values increased from $80 million to more than $500 million, and the number of wineries expanded from six to 85. Wine-related tourism continues to generate billions of dollars in annual economic impact for the community. The recognized Lodi Appellation has become an indicator of quality on labeled wines, growing from a handful in the 1990s to thousands today.
“The success of the Lodi Winegrape Commission hinges on the support of its winegrowers and wine community,” states Aaron Shinn, Lodi Winegrape Commission board chair. “Collectively, we have excelled at our original objectives to move Lodi forward and we’re incredibly proud of what we’ve accomplished thus far. In continuing to work together, we have an exciting future ahead of us. The best is yet to come.”
The Commission continues to spur innovation in technology, viticultural practices, and modern thinking while serving as a winegrowing industry thought leader. Its programs and achievements since 1991 are just the beginning of the Commission’s success and contributions to the larger wine industry.
In honor of the accomplishments of its dedicated winegrowers and wine community, the Lodi Winegrape Commission will host an invitation-only celebration featuring a presentation from California Department of Food and Agriculture Secretary Karen Ross on Wednesday, November 17, 2021.
“We’re looking forward to coming together this November to toast past and present accomplishments while celebrating what I believe will be a bright, successful future,” says Stuart Spencer, Executive Director of the Lodi Winegrape Commission.
Notable achievements of the Commission over the past 30 years include:
- In 2005, creation of the LODI RULES for Sustainable Winegrowing program, now widely regarded as the most comprehensive and rigorous sustainable vineyard certification in the world. What began as a handful of certified vineyards in 2005 has increased to nearly 1,300 certified vineyards and 55,380 certified acres across 16 California Crush Districts, Washington, and Israel. The program was awarded the Governor’s Environmental and Economic Leadership Award (GEELA) in 2006 and again in 2014.
- In 2015, Lodi was honored as Wine Enthusiast Magazine’s Wine Region of the Year because of the Lodi Winegrape Commission’s highly visible and successful consumer-facing branding and national marketing campaign.
- In 2000, the Lodi Winegrape Commission established the Lodi Wine Visitor Center – one of the industry’s original regional wine education and tasting centers.
- In 2006, the Lodi Winegrape Commission was instrumental in establishing seven unique areas or nested AVAs within the greater Lodi AVA: Alta Mesa, Borden Ranch, Clements Hills, Cosumnes River, Jahant, Mokelumne River, and Sloughhouse.
- In August 2020, the Lodi Winegrape Commission released “Mealybug Biocontrol in California Vineyards” – a video detailing a one-year project with Dr. Kent Daane and a team of Lodi growers who later leveraged the original Western SARE grant into a $1 million BIFS (Biologically Integrated Farming Systems) grant for the study of mealybug biocontrol in Lodi and the Central Coast.
- In October 2020, the Commission launched Save the Old Vines – a marketing campaign aimed specifically at the preservation of heritage vineyards. In March 2021, the Commission was one of a handful of leaders asked to speak at the world’s first Old Vine Conference – a movement dedicated to ensuring heritage vineyards a valued and enduring place within the commercial realities of the global wine industry.