NBC29.com
A distillery in Nelson County (Virginia) will no longer use “Highland” on its labeling as part of an agreement stemming from a federal lawsuit.
NELSON COUNTY, Va. (WVIR) – A distillery in Nelson County will no longer use “Highland” on its labeling as part of an agreement stemming from a federal lawsuit.
Virginia Distillery Company and the Scotch Whisky Association announced the deal in a joint statement Thursday, August 29.
The Virginia-Highland Whisky series will no longer use “Highland” once the remaining stock is sold. However, it will continue to use the word “Whisky” without the “e”.
The association had filed suit over the labeling, and agreed to drop the lawsuit.
08/29/2019 Joint Release from The Virginia Distillery Company and the Scotch Whisky Association:
The Virginia Distillery Company and the Scotch Whisky Association are pleased to have reached an amicable resolution of the recent lawsuit between the parties related to product labeling.
While they had always endeavored to ensure that their Virginia-Highland Whisky series was labeled in accordance with Federal Regulations, the Virginia Distillery Company will cease using “Highland” after it sells remaining stock. The distillery will, however, continue to label all products using ‘whisky’ which is allowed under U.S. law.
Gareth Moore, Virginia Distillery Company’s CEO, explained: “We stand behind the quality of the Virginia-Highland Whisky products and the awards and general recognition they have received the past three-plus years, but are happy to work with the Scotch Whisky Association to ensure that there is no chance of confusion about our products.”
“From the start, Virginia Distillery Company has been transparent about the nature of our products, which have been recognized for their quality, and we are committed to growing and championing the American Single Malt Whisky category.”
Lindesay Low, Deputy Director of Legal Affairs at the SWA, said: “We welcome Virginia Distillery Company’s willingness to work with us to protect the integrity of Scotch Whisky. With the company’s commitment to remove all references to ‘Highland’ and other Scottish indicators from their products over a phased period, we are pleased to cease the pending legal proceedings.”
“We appreciate the prompt and positive attitude shown by the Virginia Distillery Company team in bringing the issue to resolution, removing the need for action in the courts to protect the intellectual property of Scotch Whisky.”